A lot of people try to present marketing and advertising as a science, but in reality it isn’t. In reality, even advertising research is subject to a lot of different methodologies and interpretations. A lot of people proceed with advertising market research as if they were just doing social science. They try to get as good a sample as they can and the most accurate results possible, taking great time and effort to be scientific about it.
My particular approach to advertising research has always been somewhat different than this. When I research advertising, the goal is to come up with an effective advertising campaign. As such, all you need is plausibility. You don’t need to know for sure that an approach is the very best, you just need enough evidence to suggest that it will work well. After that, all you have to do is to trust in your … Read the rest
Economic times are definitely tough now. However, if you have a little extra cash, there’s never been a better time to invest than when things are down. Any investment guide will tell you that now is the time to invest; some stocks and real estate won’t be this cheap again. That said, there’s plenty of risk involved as banks continue to fail and corporations file for bankruptcy. You don’t need an broker or financial services. The best investment guide is a little common sense and a little discipline.
The first step to any good investment guide is to make sure that you’re paying off your debts first. In almost all cases, the interest rates on credit cards and some loans are higher than the potential return on your investments. There are some exceptions – monthly payments on mortgages and car loans can be paid at the minimum, and never pay … Read the rest
It has always been my joy, and desire to help others. So many businesses out there looking to get a piece of the pie, but do not know what they can do to stand out above their competition. Please take some of the ideas I have posted on many of my articles and use them. Here are some of my tips which I developed while working for Azzurro Blu – a leading Web Development and marketing company in Aberdeen, Scotland for web marketing for small business.
Brand your business – Branding your business is one of the best ways to get your products to stand out above the rest. Part of a building a brand is associating the name and image of your company with quality in the minds of your customers. When people see a brand image they know, they are reminded of the reasons they trust the … Read the rest
I have recently had the please of arraging some conferences and seminars in various cities around the UK. As well as using premium venues such as 99 City Road – one of my favorite conference venues in London, I have also been arranging dates in smaller provincial towns such as Shrewsbury, Cirencester and Preston. However, a new venue for me is Ipswich and, I can truly say, its one of the most pleasant conference venues I have had the pleasure of using in recent years. Heres why.
Ipswich is a great location for conferences. It has transport links to the A14 and the A12, two train stations and is about main train lines from London and Norwich, is one hour’s drive from Stansted airport and even has a working global port. The city is considered a commutable satellite city of London, so it is therefore a hub for … Read the rest
The Chevvy Monte Carlo was created by designer Scott Butler as Chevrolet’s counterpart to the 1969 Pontiac Grand Prix. After its release, it proved to be a great success for Pontiac in 1969 and Chevrolet wanted to capitalize on the success.
1970 saw the first Monte Carlo produced – the brainchild of Elliot M Estes (Pete) who was General Manager of Chevrolet at the time. Working with Chevrolet’s stylist Dave Holls and borrowing design elements and inspiration from the Cadillac Eldorado and Chevrolet Chevelle, they produced the muscular looking Monte Carlo.
Whereas the 1971 model featured only a few styling changes on the inside, the SS model got new “European symbol knobs”, and the four-spoke steering wheel became optional.
Mechanically, however, it was unchanged, although the small-block Turbo-Fire 400 two-barrel engine was dropped.
The distinctive Cadillac egg-crate grille – similar to the 1971 Chevrolet Caprice and a metal rear trim … Read the rest
Hello my name is Todd Smith, senior technician at 2M Power systems – today I’m going to discuss the essentials of carrying out basic maintenance on a diesel generator.
First of all, sure that our work space is clear and safe to work in, we can open the enclosure and inspect the items that are vital for this thing to function properly.
One of the most common things we are looking for are signs of damage from animals living in here.
There’s a heater that keeps the engine block warm and that warmth attracts animals.
Once they decide to move in, they often chew on wires, belts, and hoses that are important for the generator function properly.
If you see signs of animals or rodents, that is a good reason to call for generator to be serviced.
Once you’ve opened enclosure, perform a visual inspection of the belts, hoses, and … Read the rest