Business

A lot of people try to present marketing and advertising as a science, but in reality it isn’t. In reality, even advertising research is subject to a lot of different methodologies and interpretations. A lot of people proceed with advertising market research as if they were just doing social science. They try to get as good a sample as they can and the most accurate results possible, taking great time and effort to be scientific about it.

My particular approach to advertising research has always been somewhat different than this. When I research advertising, the goal is to come up with an effective advertising campaign. As such, all you need is plausibility. You don’t need to know for sure that an approach is the very best, you just need enough evidence to suggest that it will work well. After that, all you have to do is to trust in your … Read the rest

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Economic times are definitely tough now. However, if you have a little extra cash, there’s never been a better time to invest than when things are down. Any investment guide will tell you that now is the time to invest; some stocks and real estate won’t be this cheap again. That said, there’s plenty of risk involved as banks continue to fail and corporations file for bankruptcy. You don’t need an broker or financial services. The best investment guide is a little common sense and a little discipline.

The first step to any good investment guide is to make sure that you’re paying off your debts first. In almost all cases, the interest rates on credit cards and some loans are higher than the potential return on your investments. There are some exceptions – monthly payments on mortgages and car loans can be paid at the minimum, and never pay … Read the rest