Category: Marketing

A lot of people try to present marketing and advertising as a science, but in reality, it isn’t. In reality, even advertising research is subject to a lot of different methodologies and interpretations. A lot of people proceed with advertising market research as if they were just doing social science. They try to get as…

It has always been my joy, and desire to help others.   So many businesses out there looking to get a piece of the pie, but do not know what they can do to stand out above their competition.  Please take some of the ideas I have posted on many of my articles and use…